TKM reports a strong increase in September 2025, driven by the best-selling Innova series, in part because of last month’s start of Navratri and the drop in GST rates.
Toyota Sales Surge In September 2025: In September of this year, there was a significant demand for new cars at Toyota Kirloskar Motor (TKM), the Japanese automaker’s joint venture in India. According to Autopunditz’s retail sales figures, the company’s sales increased by 14% last month compared to the previous year.
Key Details
| Model / Series | Units Sold (Sep 2025) | YoY Growth | Units Sold (Sep 2024) |
| Total Sales (TKM) | 27,089 | +14% | 23,802 |
| Innova (Crysta + Hycross) | 9,783 | +21% | 8,052 |
| Urban Cruiser Hyryder | 7,608 | +41% | 5,385 |
| Glanza (Baleno-based) | 3,299 | +2% | 3,246 |
| Fortuner | 2,783 | +13% | 2,473 |
| Urban Cruiser Taisor | 2,297 | +1% | 2,278 |
| Rumion (Ertiga-based) | 829 | -58% | 1,968 |
| Hilux | 219 | +18% | 186 |
| Camry | 137 | +8% | 127 |
| Vellfire | 107 | +23% | 87 |
| Land Cruiser 300 | 27 | — | 0 |
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Toyota Overall Sales Performance
TKM delivered 27,089 vehicles last month, a 3,287-unit increase over September 2024. Its mainstay product, the Innova series, which included the body-on-frame Crysta model from the second generation and the monocoque Hycross model from the third, sold significantly more than any other vehicle. In September 2025, it added 9,783 units to TKM’s sales, a 21% increase from the previous year (September 2024: 8,052 units).
Hilux, Camry, Vellfire, and Land Cruiser Figures
In contrast to its derivative, the Fortuner, the Hilux is not a well-liked car in our market. Although TKM only delivered 219 pickup trucks last month, sales were up 18% from the same month the previous year (186 units). Just 137 units of the Camry, the last model in its class in India, were sold by TKM in September 2025.
A slight 8% year-over-year increase was recorded by the hybrid sedan (September 2024: 127 units). Even fewer Toyotas with eight-digit prices sold higher up the lineup. Last month, the Vellfire sold 107 units, a 23% increase from the previous year (September 2024: 87 units). Regarding the Land Cruiser 300, TKM supplied 27 units this year but failed to deliver a single one in September of the previous year.
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Urban Cruiser Taisor and Rumion Trends
The Urban Cruiser Taisor, Toyota’s take on the Maruti Fronx, was next on the list. In September 2025, TKM sold 2,297 units of the SUV with a sub-4-meter coupe design, which is 1% more than the 2,278 units sold in the same month the previous year. Similar to the Maruti Ertiga, the Rumion sold 829 units last month, a 58% decrease from the previous year (September 2024: 1,968 units).
Glanza and Fortuner Sales
Glanza, a rebadged variant of Maruti Suzuki’s Baleno, came in third on the internal sales table. In September 2025, TKM sold 3,299 units of this model, which is 2% more than the 3,246 units sold in the same month the previous year. Except for the Innova variants, the Fortuner was the only genuine Toyota to record a four-digit sales figure last month. The huge SUV was delivered by TKM in 2,783 units, which is 13% greater than the 2,473 units delivered in September 2024.
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Toyota Performance of Rebadged Models
The majority of the other vehicles that TKM supplied in large quantities were reskinned or rebadged Maruti Suzuki models. For example, the Urban Cruiser Hydryder, a mechanical relative of Maruti Suzuki’s Grand Vitara, was the second-best-selling vehicle. Last month, the company delivered 7,608 units of this type, which is 41% greater than the 5,385 units delivered in September 2024.
