Tata Sierra Breaks Records with 70,000 Bookings in just 24 hours. Three engine options are available for the new Tata Sierra and customer deliveries will start in the middle of next month.
Tata Sierra Breaks Records: Over 70,000 confirmed reservations for the Tata Sierra were made within the first 24 hours of reservations opening, demonstrating the enormous enthusiasm from the market for the SUV’s return. Furthermore, according to Tata Motors, a further 1.35 lakh potential customers have already set up their preferred versions and are finishing the booking procedures.
Key Details Of Tata Sierra Breaks Records
| Category | Details |
| Model | Tata Sierra |
| Platform | ARGOS Architecture |
| Booking amount | Rs. 21,000 |
| Bookings | 70,000+ in 24 hours |
| Expected deliveries | From January 15, 2026 |
| Price range | Rs. 11.49 – Rs. 21.49 lakh (ex-showroom) |
| Engine options | 1.5L NA petrol, 1.5L turbo petrol, 1.5L diesel |
| Transmission | Manual, DCT, Torque Converter |
| Safety | Level 2 ADAS |
| Variants | Smart+ to Accomplished+ |
Also Read:- Tata Sierra EV Coming in 2026: Dual-Motor e-AWD Confirmed, ICE Model Deliveries Start Jan 2026
Chief Commercial Officer of Tata Passenger Electric Mobility Vivek Srivatsa commented on the booking milestone, saying, “We sincerely thank our customers for this overwhelming response which reaffirms the legendary status of the Tata Sierra.” The Sierra has created a new category, the Premium Mid-SUV, in keeping with its tradition of breaking conventions. It reimagines what a mid-size SUV may be by utilising a thorough awareness of changing consumer demands.
Even though reservations only started yesterday, the Sierra has already proven to be one of Tata’s most successful launches in recent years, which makes the accomplishment even more noteworthy. The Sierra, which debuted in late November 2025 and is priced between Rs. 11.49 lakh and Rs. 21.49 lakh (ex-showroom), is positioned above the Curvv in the brand’s portfolio.
The SUV is based on Tata’s revolutionary ARGOS architecture, a platform that can accommodate a variety of powertrain choices in addition to contemporary electronics and safety features. The Sierra blends contemporary design elements with vintage accents. Sharp LED headlamps, full-width light bars, and dual-tone alloy wheels firmly bring it into 2026, while the upright stance and large glass area are obvious nods to the original.
Through licensed dealerships or internet platforms, customers can reserve the SUV for a nominal sum of Rs. 21,000. The start of deliveries is set for January 15, 2026. Tata has also made significant investments in variant choice. Trims for the Sierra include Smart+, Pure, Pure+, Adventure, Adventure+, Accomplished, and Accomplished+.
It has a three-screen dashboard that includes a passenger screen, a central infotainment display, and a digital instrument cluster. A panoramic sunroof, wireless charging, powered tailgate, Level 2 ADAS, automatic climate control, JBL audio system with a dash-mounted speaker, etc.
Also Read:- Tata Sierra Variant Wise Features Detailed – Base Variant to Top Variant
There are three engine options available to purchasers. While the turbo petrol mill increases output to 160 PS and 255 Nm, the 1.5-litre normally aspirated petrol produces 106 PS and 145 Nm. With 120 horsepower and up to 280 Nm of torque, a 1.5-litre diesel completes the roster. Depending on the engine, there are three different gearbox options: dual-clutch automatic, torque converter automatic, and six-speed manual.
