Maruti Suzuki Festive Sales Surge, with confirmed orders over 3.50 lakh vehicles and approximately 2.50 lakh pending deliveries.
Maruti Suzuki Festive Sales Surge: With more than 1.65 lakh deliveries in the first eight days of the holiday season, Maruti Suzuki has had its best start in ten years. Reduced GST rates and holiday programs that were implemented starting on September 22 provided the impetus. Before the season ends, the firm anticipates that festive sales will increase to almost 2 lakh vehicles.
Key Details
| Category | Key Figures | Highlights |
| Festive Season Start (First 8 Days) | 1.65 lakh deliveries | Best festive start in 10 years |
| Confirmed Orders | 3.50 lakh+ bookings | Strong demand across categories |
| Pending Deliveries | ~2.50 lakh units | High backlog due to demand |
| Festive Season Sales Projection | ~2 lakh units | Expected before season ends |
| September 2025 Domestic Sales | 1,35,711 units | Down 8.3% YoY due to logistics |
| Logistics Challenges | Trailer delays | Impacted dispatches, expected recovery by Oct 10 |
| Victoris Bookings | 25,000+ | 10-week waiting period |
| Grand Vitara | 500+ daily bookings | Strong festive demand |
| SUV Sales (September) | 1,32,820 units | Expected before the season ends |
| Small Car Bookings | +50% YoY in urban areas | Boost from lower pricing |
| Exports (September 2025) | 42,204 units | +52.2% YoY |
| EV Exports (Aug–Sep 2025) | 6,068 units | 32% higher than the April–Aug average |
| YTD Exports FY26 | 2.7 lakh+ units | On track for 4 lakh annual target |
| South Asia Exports | 1,120 units in September | Record performance in the region |
Also Read:- Maruti Suzuki Sales Dip 8% in September 2025, But Exports Hit Record High at 42,204 Units
Surging Orders and Pending Deliveries
The brand is seeing record-breaking demand in every category it sells, with confirmed bookings over 3.50 lakh units and approximately 2.50 lakh pending deliveries. The company’s domestic sales in September experienced a brief decline, despite the fact that the demand for festive goods has reached unprecedented levels. Compared to the same month last year, dispatches decreased by 8.3% to 1,35,711 units.
Impact of Logistics Challenges
Rather than a decline in demand, the decline was ascribed to logistical challenges. Supply timetables were hindered by extended trailer turnaround cycles, especially for consignments going to southern areas. The carmaker has stated that once transportation issues are resolved, deliveries should resume their normal pace by October 10.
Victoris and Grand Vitara Drive Festive Bookings
One of the main contributions to Maruti’s order book this season has been the freshly released Victoris. The waiting period is nearly 10 weeks long because the model has already accumulated over 25,000 bookings. In addition, the Grand Vitara has maintained a high level of interest, with over 500 reservations made daily during the festive season.
SUV Growth and Small Car Comeback
As a segment, SUVs actually had a sharp increase in September. Volumes reached 1,32,820 units, and sales increased 32% over the norm for April through August. At the same time, tiny automobiles saw a huge comeback, with reservations increasing by 50% annually throughout urban areas, mostly as a result of lower costs.
Strong Export Performance
The biggest Indian automaker’s overseas shipments increased 52.2% to 42,204 units in September. Electric vehicles accounted for a significant portion of this rise, with 6,068 units shipped from the Gujarat facility in August and September combined. Production of the e-Vitara, which will soon be available locally, started only a short time ago.
On Track for Export Target
The company is on track to meet its stated export goal of 4 lakh units for the year, having shipped over 2.7 lakh vehicles overseas so far this fiscal year. With a record 1,120 units supplied in September alone, South Asia has become a particularly potent destination.
Also Read:- Maruti Suzuki Surpasses Volkswagen and Ford In Market Cap, Now Among World’s Top 10 Carmakers
PPX Saying
Due to robust demand in every market sector, Maruti Suzuki is having its greatest holiday season in ten years. The business is headed for a record-breaking year with over 3.5 lakh confirmed reservations, 2.5 lakh pending deliveries, and more than 50% growth in exports. Leading the boom are SUVs, EVs, and the recently introduced Victoris, demonstrating Maruti’s dominance in both local and international markets.
