In September 2025, Ather overtakes Ola Electric, which had previously been in first place, to take third place in the sales of electric two-wheelers.
Ather Overtakes Ola to Claim 3rd Spot in EV Sales: The rivalry in the electric two-wheeler market has increased due to the arrival of established competitors and the year-round introduction of new products. As Ather Energy surpasses Ola Electric for the first time in September 2025, there have been significant shifts in the market positioning.
Key Details
| Brand | Units Sold (Sept 2025) | Market Position | Key Highlight |
| TVS Motor | 20,000+ | 1st | Maintains market leadership |
| Bajaj Auto | 16,000+ | 2nd | Overcame magnet shortage |
| Ather Energy | 15,000+ | 3rd | Surpasses Ola Electric |
| Ola Electric | <12,000 | 4th | Monthly decline continues |
| Hero Vida | 11,000+ | 5th | Boosted by BaaS and marketing |
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TVS Retains Market Leadership
With more than 20,000 units sold in September 2025, the TVS Motor Company maintained its lead in the electric two-wheeler market. However, Bajaj is in second place after apparently selling over 16,000 units last month.
Bajaj Recovers from Production Constraints
Bajaj reportedly overcame the production limitations in September that resulted from the rare earth magnet shortage, which had impacted the output in August. Hero Motocorp surpassed 10,000 units, demonstrating the growing popularity of the Vida brand, while Ather Energy experienced good development. Industry experts claim that Hero’s aggressive marketing and new Battery-as-a-Service (BaaS) option significantly boosted Vida’s sales.
Ather Challenges Bajaj for the Second Spot
Furthermore, Ather is intruding into the domain of Bajaj Auto, which is presently ranked second. Based on Vahan’s accessible sales data, Ather sold more than 15,000 units in September, whilst Ola Electric sold less than 12,000 units.
Also Read:- Hero MotoCorp Breaks Records in September 2025 with 6.87 Lakh Sales and Strong EV Growth
Ather’s Steady Climb to Third Place
For the past few months, Ather has been edging closer to Ola Electric for the third position, despite its generally consistent growth. However, in September, the Bengaluru-based startup took possession of the number 3 place, while Ola Electric dropped to the number 4 position in the electric two-wheeler sales count.
Ola Electric Faces Continued Decline
On the other hand, for the majority of this year, Ola Electric has been reporting a monthly drop in sales. With 1.6 lakh units in its portfolio, it maintains its third-place ranking in terms of total sales for the January–September 2025 period, much exceeding Ather Energy’s 1.3 lakh units.
Hero Vida Closes in on Ola Electric
With more than 11,000 units sold, Hero Motorcorp’s Vida line of electric scooters is in fifth place, nearly matching Ola Electric’s sales figures. The market for electric two-wheelers was able to restore some momentum with the start of the Navratri period, despite a number of factors working in the preceding month, such as the GST cut on ICE vehicles.
Also Read:- Honda Records 5.68 Lakh Two-Wheelers Sales in September 2025, Driven by Strong Exports and Festive Demand
In September 2025, there was a significant upheaval in the Indian electric two-wheeler market, with Ather Energy surpassing Ola Electric for the first time to take third place in terms of sales. The industry leader, TVS, is still followed by Bajaj Auto, which has recovered from production setbacks. Hero’s Vida brand also showed encouraging growth, propelled by creative products and effective advertising. Despite maintaining a high cumulative position throughout the year, Ola Electric is facing difficulties as its monthly sales keep declining. The fiercer competition indicates that the EV market in India is changing and becoming more active.
