The MG brand, best known for its popular Windsor EV electric crossover in India, shows good sales momentum in September.
MG Motor September 2025 Sales: Windsor EV Leads Growth: Despite automobile customers postponing purchases for most of September in expectation of GST rate decreases, JSW MG Motor had a fairly successful month. Last month, the corporation not only increased sales but also achieved new internal records.
Key Details
| Category | Details |
| Total Sales (September 2025) | 6,728 units |
| YoY Growth | +34% (vs. 5,021 units in Sept 2024) |
| Key Growth Drivers | GST 2.0 tax cut, Navratri festive demand |
| Best-Selling Model | MG Windsor EV (brand’s top performer, India’s best-selling EV for 11 months till Aug 2025) |
| Other Strong Performer | MG Comet EV (best wholesale in 2025 so far) |
| MG’s Market Standing | Windsor EV = No.1 EV in India (Oct 2024–Aug 2025) |
| Current Lineup | Comet EV, Astor, Windsor EV, Hector, ZS EV, Gloster, Cyberster, M9 |
| GST Impact (ICE Cars) | Prices cut significantly: Astor (-Rs. 34K), Hector (-Rs. 49K), Gloster (-Rs. 2.83L) |
| New Prices | Astor: Rs. 9.65L, Hector: Rs. 14.00L, Gloster: Rs. 39.80L (starting ex-showroom) |
| Upcoming Launch | MG Majestor SUV (expected this quarter) |
| Extra Discounts | Up to Rs. 3.50 lakh on Gloster (festive & GST benefits) |
Also Read:- MG U9 Pickup Truck Launch in India to Compete with Ford Ranger & Toyota Hilux
Windsor Likely Remains Best-Selling Model
The manufacturer has not published model-specific sales figures, but the Windsor was likely the best-selling model. Retail sales figures show that it was the brand’s top model from January to August. Furthermore, the electric crossover was India’s best-selling electric vehicle for 11 months, from October 2024 to August 2025.
Record Wholesale Figures for Windsor and Comet
The Windsor recorded its greatest-ever wholesale in September 2025, while the MG Comet had the highest wholesale for the current calendar year. According to data from the Vahan Portal, MG Select is now India’s second-largest luxury brand among electric vehicles.
MG’s Expanding Model Lineup
There are eight different MG models available from JSW MG Motor. It sells the Cyberster and M9 from MG Select stores and the Comet EV, Astor, Windsor EV, Hector, ZS EV, and Gloster from conventional showrooms
Total Sales and Year-on-Year Growth
JSW MG Motor sold 6,728 automobiles in September of this year, according to internal wholesale data supplied by the business. Sales increased by 34% from September of last year, when the company supplied 5,021 cars. Although consumer interest remained low for the first three weeks of the month in anticipation of the tax overhaul, demand increased quickly afterwards. JSW MG Motor claims that the GST cut and the start of Navratri boosted sales.
Updated Ex-Showroom Prices and Upcoming Majestor Launch
The Astor, Hector, and Gloster now have ex-showroom starting costs of 9.65 lakh, 14.00 lakh, and 39.80 lakh rupees, respectively. As it prepares for the Majestor’s introduction this quarter, JSW MG Motor is offering further incentives of up to 3.50 lakh rupees on the Gloster, particularly.
GST Impact on ICE Vehicle Pricing
The GST rate for ICE automobiles has decreased by anywhere from 5 to 13%, while the GST rate on EVs has stayed at 5%. All three of JSW MG Motor’s ICE models now enjoy the full benefits of the updated GST structure, with the ex-showroom pricing of the Astor, Hector, and Gloster dropping by up to 34,000, 49,000, and 2.83 lakh rupees, respectively.
Also Read:- Upcoming Car Launches This Diwali 2025: Tata, Hyundai, Mahindra, MG & Skoda Lineup
PPX Saying
It is anticipated that MG’s portfolio and market position would be further strengthened by the impending debut of the Majestor SUV. JSW MG Motor appears to be well-positioned for long-term growth in both the electric and conventional vehicle markets thanks to its robust EV lineup and alluring ICE products.
